Expressive Clothing LLC, is a clothing company founded 2006 in New York City but it’s based in Miami beach Florida. The company’s founder and leader designer is Du’shon Ex Daniels. Ex identified the need for a fresh, new and innovative direction for the fashion industry. Therefore, Ex developed a company that takes fashion to the next level by bringing peoples thoughts, ideas and feelings to life though custom handmade expressive clothing. Dushon Ex Daniels loves the idea of doing things other designers wouldn’t try. So, he decided that he would find a way to screen print across the crouch of his custom jeans.
In this process it kind of got tricky and he stumbled upon a panes design / function that has been said to have changed fashion for good.
The Side Zipper Patent; is a new jean design / function that changes the location of the original functional jean zipper. As soon as Florida Today Newspaper got wind of this new jean design / function invented by Dushon Ex Daniels of Expressive Clothing they decided to pick his brain about the up and coming fashion trends on Florida Today T.V. News.
After that interview aired on T.V. in March of 2010 Expressive Clothing LLC became popular very fast! The orders got too big for Ex to handle so he decided to create a brand that could be sold in the masses but still have that custom luxury feel. That’s when he came up with Expression 06 Evolution or EX.E the brand of a luxurious lifestyle.
The idea for this brand was to take his first custom handmade brand Expression and produce it for the masses. He spent months designing the logos, denim jeans, jackets, t-shirts and hats for the factories to produce the brand. But when Dushon sent his jean design to the manufacturers to get produced, to his surprise they said “your jeans are impossible to make, we couldn’t produce this new style of jean”. He couldn’t except that for an answer so he went and redesigned the jean and when doing so he focused on crouch bouncing, comfortable bathroom usage, and making your front pockets reachable while sitting. This new jean design/ function has been said to have "revolutionized the original structure of panes". After months of working with a seamstress to create a prototype, Dushons new NEVER SEEN before denim jean along with the rest of his luxurious EX.E brand is set to be released in July of 2011.
” The Evolution of Fashion is Inevitable.”
Says Mr. Daniels